At Pinnacle, we have more than 40 years of experience as a franchise development company, specializing in franchise growth, marketing, and development. We’re proud of our long track record of successfully selling franchises to brokers and attracting new franchisees, and we’re excited to customize our leading-edge franchise advertising strategies to match your unique business and its goals:
- Based on the brand audit, Pinnacle creates supporting marketing collateral for the beginning of the franchise sales process.
- Provide ongoing marketing support.
- Consult on other marketing services as they are needed and refer franchisors to expert marketing partners.
- Represent the brand during webinars, conferences, and events.
Working with Pinnacle as your franchise marketing agency partner allows you to focus on your business while we create and execute the right strategies to optimize your franchise branding and help you succeed and grow. We work with each of our clients to design a customized approach that matches your unique franchising goals.
How We Work
Working with us is easy. When you join the Pinnacle Franchise Development family, we’ll work with your internal marketing team or vendor to help you:
Develop a custom marketing plan
We understand that every brand is different, so we develop a tailored, custom-made franchise marketing plan for our clients. Our team works with you one-on-one to uncover the best way to present your franchise and create compelling, original content to build recognition for your brand.
Design a uniform brand
Our franchise marketing service offers a complete brand audit, including brand and analysis. We also understand the importance of franchise unification, and our team can make recommendations on how to create quality control across all your franchise locations. Your franchise brand needs exposure, but it also requires a growth strategy to deliver your marketing goals. Franchise growth marketing is the only way to get your brand the ultimate opportunity it deserves.
Franchise Development Marketing for Sales
Based on the outcomes of our brand audit, we create a range of supporting marketing collateral for our franchise sales process. We also review your existing marketing collateral, offering suggestions to ensure all of your marketing has the right messaging to attract and educate potential franchisees and brokers.
Our content creation includes:
- Drip emails
- Candidate and franchise broker presentations
- Information sheets
- Other effective tools that best present your brand
Ongoing Franchise Marketing Support
At Pinnacle, we like to maintain a fluid approach throughout the sales process, so that as your development manager is presenting the brand, we continue to adapt, refine and clarify the marketing strategy to respond to broker and candidate feedback and questions. For example, we can develop an FAQ piece, additional visuals to explain the model’s growth, and ongoing updates to the presentation.
Your development representative stays in continuous contact with franchise consultants, so your brand stays top of mind. We market to them using monthly email campaigns and portal information and participate in webinars when available.
Consult on Franchise Marketing Strategies
Once we understand you and your brand, we may recommend outsourcing marketing services to help develop our plan. We work with various vendors who are experts in their field. They can assist with a range of services, including:
- Website redesign or management
- Digital marketing through SEO or PPC
- Social media marketing
- Video production
- Photography services
Franchise Brand Representation
Franchise consultants, or broker groups, are some of the best lead sources when you’re looking for franchisees. Franchise brokers work with potential candidates to educate them on franchising and help them find the best fit for their business ownership needs.
At Pinnacle, our established relationships with broker groups allow us to proudly represent your brand right in their own backyard. Each group holds webinars, local events, and annual conferences, and our participation at these events gives us excellent opportunities to promote your franchise. Consultants may have hundreds of franchise concepts vying for their attention, so we utilize our strong relationships and regular communication to get your franchise noticed and ensure you are top-of-mind when brokers are recommending franchisors to their candidates.
Why Choose Pinnacle?
At Pinnacle, we believe franchise marketing isn’t a one-size-fits-all approach. We develop customized campaigns that reach the right audience and represent your unique brand story. Our experienced franchise development team works closely with you to identify and establish targeted and effective strategies.
Our experienced professionals believe in transparency. We share our marketing strategy with you every step of the way, and our expert team will answer any of your questions throughout the process. We consider our clients to be family and offer a personalized approach to franchise-focused marketing. If you’re ready to reach your next level of success, get in touch with us today to learn more about our franchising services.