About Pinnacle

You’ve built a successful business – congratulations! Now what? Take that business to the next level through franchising. Sounds scary, right? Like deciding to climb Everest, you shouldn’t go it alone. It entails training, preparation and support to reach the top. That’s where Pinnacle Franchise Development comes in.

Pinnacle has more than 28 years of both franchise development and consulting experience. We understand the inner workings of a successful franchise and how to get you there. From sales and legal to marketing and branding, Pinnacle ensures that you have all your bases covered to create a thriving franchise system.

Franchising your business is a fast and efficient way to expand. But to do it properly requires a strong system and attention to detail. Errors in the beginning could cost you countless hours of effort and thousands of dollars. Let our experts lead you on the path to taking your business to the top in the franchise world.

  • Score
  • IFA
  • SBDC
  • SBA

what we do

Networking & Industry Experience

The entire staff at Pinnacle has a long history in the franchise industry. Our established relationships will get your brand in front of the right people faster.

Dedicated Development Team

Our development team will work one on one with you to understand your brand and represent it for maximum growth.

Branding & Marketing Support

A strong brand needs impeccable marketing to stay relevant in any industry. Our marketing team will collaborate with you to show your brand in its best light.

  • Branding
  • Consulting
  • Dedicated
    Sales Staff
  • Lead
  • Sales
    Presentation Development
  • International
  • Marketing
  • Policy
  • FDD


  • Nick Boarui, Clothes Bin COO

    Pinnacle's organizational and communicative processes are impeccable. Situations that may cause great stress for others are considered formidable challenges and become accomplished missions by the Pinnacle team.

    Nick Boarui

    COO Clothes Bin Watch Nick's Video Testimonial

  • Neal Courtney, CEO Cookie Cutters Haircuts for Kids

    I'm a huge fan of Pinnacle, they add a ton of value. I'm also a huge advocate for outsourcing sales, I think it allows the leadership team to go out and focus on the franchisees and the other parts of the business.

    Neal Courtney

    CEO Cookie Cutters Haircuts for Kids Watch Neal's Video Testimonial

  • Alexis Courtney, COO Cookie Cutters Haircuts for Kids

    I would highly recommend Pinnacle, they've been a great partnership and we've had a ton of success. We're so grateful that we've been able to find them and work with them.

    Alexis Courtney

    COO Cookie Cutters Haircuts for Kids Watch Alexis's Video Testimonial

  • Don Powers, CEO Fitness Machine Technicians

    I have been franchising for 7 years. We don't need to go into my 5 years of mistakes after mistakes after mistakes. My Franchise business did not turn around until I met with Lory Meyerson and the Pinnacle Team.

    Lory is always up front and quite honest. Even if I didn't understand something, she would take the time and explain it to me.

    It's also very important to have a good relationship with your Franchise Development Representative, and I certainly do with Sarah Brown and Pinnacle. In the first 3 months after our launch, we had 3 new Franchisees, and 5 other that said "yes".

    Don Powers

    CEO Fitness Machine Technicians

meet the team

  • Lory Meyerson


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    Lory Meyerson, President

    Lory has over 15 years of business and franchise experience. Her background allows clientele a unique opportunity to work with a franchise expert who understands all aspects of franchising. Lory’s experience includes playing key roles in growing franchise companies from the ground level to becoming a market leader, in addition to implementing business development systems and processes aimed in assisting mature franchise concepts with new innovative ideas to strategically grow their brand and ultimately reach the next level of success.

    Lory’s areas of expertise include:
    • • Assisting businesses that have a desire to become a franchise
    • • Existing franchise concepts with their FDD preparation
    • • Implementation of marketing and operations
    • • Hiring
    • • Territory selection processes
    • • Franchise relations
    • • Business development/sales
    • • Offering guidance and direction for long-term growth strategies

    Lory has maintained principal roles throughout her career. She has owned her own small business for 8 years in the legal industry then acted as the Vice President of Business Development for two national franchise companies for 6 years, went on to establish a successful franchise consulting firm for the past 3 years, in addition to being an owner herself. Her passion is assisting future prospects and taking them through an extensive and informative research process within the franchise model of their choice. Lory is also knowledgeable in dealing with prospects from foreign countries that have an interest in exploring business ownership in the U.S. while at the same time obtaining their visa status, from E2s, L1s and EB5s.

  • Ashley Mueller

    VP, Marketing and Technology

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    Ashley Mueller, VP, Marketing and Technology

    Ashley Mueller has over 10 years of experience in branding and marketing. She stepped into the franchising world with FranNet's marketing department in 2012 and oversaw rebranding efforts, ongoing campaigns and launching new divisions. Specializing in identity design, she believes that a strong identity is the foundation of a strong brand. She can help companies starting from scratch as well as established brands in need of a facelift. Her goal at Pinnacle is to understand the message franchises want to convey, then make that message come through consistently in all representations; whether that be through presentations, print or online. She also is well versed in email marketing and social media management, strategy and etiquette.

Our Executive Team

Lory Meyerson leads Pinnacle Franchise Development. She brings experience from all facets of the franchising industry. She is an energetic individual that is known for their quick response rate, attention to detail and one on one support for each and every client she meets. Ashley Mueller heads Pinnacle’s creative and technology team to insure our brands are represented at their best. She specializes in brand identity and design.

Our Administrative and Franchise Development Team

Crystal Jahn leads the way to onboard new brands and set them up for success! She is extremely responsive and can assist with operational needs among Pinnacle. She specializes in project management and customer service. Crystal is also a member of our Franchise Development Team representing one our ever-growing list of brands. Jay Capperella is our most recent addition to the Franchise Development Team. His history in multiple facets of the franchising world make him an ideal addition to the Pinnacle family.

  • Crystal Jahn

    Crystal Jahn

    Brand Manager

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    Crystal Jahn, Brand Manager

    With over a decade of business experience, Crystal is passionate about finding solutions to ensure peoples' business ownership dreams come to fruition.

    Entering the franchise industry five years ago, Crystal was instrumental in assisting entrepreneurs secure the necessary funding to realize their goal of business ownership. Prior to entering the franchise industry, Crystal managed multiple retail locations as well as spent a couple years as an Account Executive in the exposition industry. These experiences gave Crystal strong project management, customer service and financial skill-sets to bring with her into franchising.

    Crystal's dedication, enthusiasm and experience enable her to generate strong relationships and uncover the characteristics of successful franchise owners.

  • Jay Capperella

    Jay Capperella

    Franchise Development Representative

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    Jay Capperella, Franchise Development Representative

    Jay is a 20 plus year veteran in franchising, and franchise development. As well, he owned an Area Development franchise that created a deep appreciation for how to assist and coach new owners ready to move out of the job, and into a career as an entrepreneur. The combination of skills and experience offer our clients deep value to support their goals and growth, and insights to create success from within. Jay's philosophy in development is collaborative and counter to traditional selling. It is never a linear process. What is most effective is concentrating on key buyer decision making factors, and creating a strategy to fit to that individual.

  • Angie Shaw

    Sarah Brown

    Franchise Development Representative

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    Sarah Brown, Franchise Development Representative

    Sarah has been in the franchising world in a variety of roles for almost a decade and she is passionate about working with candidates to find the best fit, and is committed to helping people explore their dreams of small business ownership.

    Sarah proudly represents Kale Me Crazy (KMC). KMC is a great fit for Sarah since she is passionate about health and fitness and enjoys helping candidates explore Kale Me Crazy due to its world class franchise system and its promotion of a healthy lifestyle for customers.

    Sarah's background in both franchising and food service industries make her the ideal fit to present KMC. She was a Franchise Owner as the Regional Developer for Synergy HomeCare and she owned the state of Colorado and grew the concept from one location to five in three years and successfully sold her business and moved to Las Vegas.

    Prior to her entrepreneurial ventures, she was an executive at Boston Market, Supply Chain Director for General Mills. She also served in the Navy for five years. She is active in the community, and has a passion for dogs and her family, and just celebrated her 26th anniversary.

    Sarah reads 2-3 books per week and highly recommends taking free Coursera courses. She is an avid kick boxer and trail runner, and enjoys all things outdoors.

    Sarah is a PMP (Project Management Professional), has an MBA from the University of Minnesota and a BS from the United States Naval Academy.

  • Frank Morrison

    Frank Morrison

    Franchise Development Representative

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    Frank Morrison, Franchise Development Representative

    Frank has over 18 years of experience in franchise recruitment, coaching and consulting. He provides franchisors with tools and expertise to create breakthroughs in franchise development and leadership.
    His specialties include:

    • • New and resale franchisee recruitment
    • • Lead generation & qualification
    • • Acquisition and Conversion
    • • International Master and Multi-unit development
    • • Non-traditional development
    • • Strong franchise consultant relationships
    • • Franchise consultative sales, due diligence and mutual evaluation process design & execution
    • • Firm understanding of behavior styles, Certified Master Coach

Our Franchise Development Team

Sarah Brown and Frank Morrison come from a long history in the franchise industry and both hold a strong passion for growing new brands. Their reputations and experience in the industry make them huge assets to the Pinnacle Team.


Jack McGinnis and Danielle Wright Kimble add even more experience to our franchise development team with diverse backgrounds in multiple forms of entrepreneurship and real estate. Both are committed to finding the right fit for both the franchisor and the franchisee for ultimate success.

  • Jack McGinnis

    Jack McGinnis

    Franchise Development Representative

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    Jack McGinnis, Franchise Development Representative

    Jack has over 50 years of business experience as a small business owner, a franchise consultant and now franchise development representative.
    From starting a small sandwich shop in college, to acquiring and managing a large national information company with offices in multiple states – Jack is well-versed in all stages of entrepreneurship. For the last 13 years, Jack was a franchise consultant and also started franchise development company before retiring in 2015. Like many potential candidates, he found retirement wasn’t for him. He missed working with prospects seeking to change their circumstances. He also knew Pinnacle held the same values that he did in helping franchises grow with qualified candidates and joined our team in 2017.
    Jack’s experience gives him empathy for the new business owner and an understanding of what it is like to have fear, doubt, and worry camp on your doorstep but how to work through it for ultimate success.

  • Danielle Wright Kimble

    Danielle Wright Kimble

    Franchise Development Representative

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    Danielle Wright Kimble, Franchise Development Representative

    Danielle has over 6 years of experience in franchise development from recruitment, management, construction, real estate, and administration. Prior to entering the franchise industry, Danielle was a Commercial Real Estate developer working for big box and small shop retails on an exclusive basis. Danielle passion is helping franchisors find the right franchise partner fit. "The key to a successful placement is that all parties are aligned on goals and expectations. Happy Franchisees create a happy franchise."

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