Effective franchise branding presents a consistent image — logo, fonts, colors, and voice — to your audience of customers and prospective investors. Establishing clear guidance on how the brand’s history, mission, and messaging is crafted, as well as how the brand looks, is an essential step on the path to success. Once your business is well-established, taking another look at your franchise branding can revitalize your image and revamp your strategy to achieve new growth goals.
What’s the Value of Franchise Branding?
Building a franchise brand is unique in that your marketing must always appeal to two audiences: your consumers and your investors. At Pinnacle, we understand the challenges of pivoting direction to grow a franchise while being simultaneously wrapped up in daily business operations.
Our team of franchise branding experts offers a valuable outside perspective from years of experience in franchise sales and marketing. We look at your brand through the lens of an investor to inspire confidence by providing candidates with the right information at the right time to help you achieve some of your larger growth goals.
What Does Successful Franchise Branding Look Like?
Franchise branding covers important elements of your marketing, such as:
- Organization: We create a clean, concise, professional presentation of your business model.
- Timing: Our strategies provide an optimal level of detail to keep candidates engaged.
- Visuals: We recommend utilizing video tours and images that tell the story of company culture.
At a glance, successful franchise branding gives candidates a feel for what it’s like to be part of your business.
How Can Branding Services Help Franchise Brands Sell?
Pinnacle Franchise Development provides as much or as little support as your needs and budget allow.
We can create:
- Brand presentations
- Candidate presentations
- Founder story interviews
- Two-minute drills
Professional franchise marketing materials are a must for your branding. If you’re not sure what you need to effectively present your brand to the world, we can help you determine the best plan to match your goals.
Services for Emerging vs. Established Franchised Brands
There’s benefit in franchising services, whether your brand is emerging or established.
- For emerging brands: we often begin by covering the basic franchise marketing materials. We’ll conduct due diligence to discover everything we can on how you’d like to portray your brand.
- For established brands: we’ll assist in forming a fresh approach to your presentations. We’ll uncover what is or isn’t working with your current strategy and collateral.
You can trust in our approach, as we’ve helped more than a dozen brands reach new heights, ranking among the Enterprise “Franchise 500,” Inc’s “5,000 Fastest Growing Brands,” and Franchise Dictionary Magazine’s “Game Changers.”
How the Brand Evaluation Process Works
When you start working with Pinnacle Franchise Development, a brand evaluation is included as one of the first parts of our 60-90 day onboarding process. We will request as much material as we can get to research your brand and understand your competitive positioning. Then we’ll incorporate your voice and style into our proven growth process so you can become our next success story.
Contact our experienced team to take your franchise branding to the next level!