The Team

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Executive Team

Lory Meyerson

President Lory has over 15 years of business and franchise experience. Her background allows clientele a unique opportunity to work with a franchise expert who understands all aspects of franchising. Learn More

Chris Brown

VP Franchise Development Chris has been in the franchise world for more than 20 years, beginning as a master franchisee with a rapid growth and healthy food/service brand. His passion for franchising is strongly rooted in developing strong culture brands, seeking to make a difference and influence trends in their respective spaces. As a brand developer, Chris has […] Learn More

Ashley Mason

VP Marketing & Technology Ashley has nearly 20 years of marketing experience and 10 years in the franchise industry. Her passion in both marketing and franchising are deeply rooted in creativity. Her goal at Pinnacle is to understand the culture each franchise wants to convey, then make that message come through consistently in all representations; whether that be through […] Learn More

Franchise Development Team

Robert Balthes

Franchise Development Manager During Robert’s 25-year career in franchising, he has mentored new franchisees as well as strategically planned for franchise companies, done both agreement and SWOT analysis, and marketing strategy. Learn More

Paul Martell

Franchise Development Manager Paul specializes in franchise coaching and advising franchisors in the creation of their franchise development process. Learn More

Roger Rolewicz

Franchise Development Manager Roger has over 40 years of business development experience, with over 20 years in the franchising industry. Learn More

Coleman Welch

Franchise Support Specialist Coleman has a strong background in operations and organization. He has been in the franchising industry for 5 years focused on franchise development and lead management. Learn More

Frank Morrison

Franchise Development Manager Frank has over 18 years of experience in franchise recruitment, coaching, and consulting. He provides franchisors with tools and expertise to create breakthroughs in franchise development and leadership. Learn More

Craig Campbell

Franchise Development Manager Craig Campbell is a proven entrepreneurial leader with 25 years in executive and senior level sales management for both start-ups and established organizations. Learn More

Support Team

Eric Do

Development Manager Eric Do is an established professional with the ability to develop, architect and manage business web applications for small and large companies. Learn More

Jerome Christian

IT Support Jerome Christian is our IT Administrator at Pinnacle Franchise Development. Learn More

Lisa Livingston

Marketing Coordinator With two decades of marketing experience, Lisa is skilled in both traditional and digital marketing Learn More

Zack Henderson

Accounting Zack Henderson is our Staff Accountant and is currently working towards his Certified Personal Accountant (CPA) license. Learn More

Janee Williams

Controller Janée Williams serves as our Controller. A CPA with over 30 years of experience, she is particularly passionate about automated and streamlining business processes. Learn More

WANT TO JOIN OUR TEAM?

LET‘S REACH THE
PINNACLE OF YOUR
FRANCHISE’S SUCCESS

Our Team has an impeccable track record of partnering with strong Franchise brands to drastically improve franchise sales results. Let’s find out if we might be a great match together to build a faster-growing, healthier franchise brand.

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