6 Pitfalls of Growing Your Franchise Too Fast
If your franchise is doing well, it can be easy to shoot for the stars and try to scale up at an accelerated rate. But expanding too quickly can end up causing problems, particularly if you don’t have the right support systems and infrastructure set up. Here are some issues that can occur if you grow your franchise too fast.
You can’t keep up with your finances.
When you establish your franchise business, you’re probably paying close attention to the numbers, watching your cash flow, and understanding your expenses. But when you start to expand quickly, it can be hard to track your spending, costs, and other financials, which may put you in over your head.
Too-heavy focus on sales.
While monitoring your sales and assessing your revenue is essential, if you’re focusing purely on growth, it could mean you’re neglecting other crucial parts of your franchise, such as operations, market analysis, or branding, which are all important to support your brand development. If you aim to expand at a more manageable pace, it can help to ensure alignment with your business model.
Negatively impacting your culture and brand.
Growing too fast without the right processes can impact your franchise culture, which can have a knock-on effect on your brand. The risk is that one negative experience can tarnish your entire franchise network. Establishing the proper onboarding, processes, and systems for your franchise locations can help keep your brand consistent.
Your business operations aren’t working.
The bigger you get, the more organized you need to be to ensure cohesiveness and teamwork based on your core values and principles. If your business operations are out of control, it may be because your growth happened too fast. What worked with just a few franchises may need to be substantially adapted to work for a much larger number.
Issues with quality control.
The standards you set when you first started your franchise business can slip when you expand too quickly. This slip is usually a result of established processes not being updated or because you haven’t had the time to spend with new franchise owners due to your rapid growth. It may be affecting one franchise location or many.
Expanding too quickly can lead to customer complaints if your new staff hasn’t had adequate training, if items are out of stock because you can’t keep up with inventory management, or if the quality of your products has been affected. Each experience not only impacts that store but also impacts the success of current and future franchises.
How to succeed in growing your franchise
While franchise growth is an exciting part of your journey, it requires careful management. It’s essential to get your finances in order and ensure your customer service, operations, branding, marketing, and technology are in place and built to scale.
At Pinnacle Franchise Development, we specialize in helping franchise owners grow their franchises in a way that’s true to their core values and highly scalable. Our franchise sales outsourcing team works closely with our clients and offers a personalized approach. We’ll make sure your franchise is set up correctly for profitable expansion. We also have excellent relationships with franchise sales brokers and potential candidates, so we can help you find the right fit for your franchise.
At Pinnacle, we focus on helping our brands meet their franchise goals and exceed them. Contact Pinnacle Franchise Development today to find out about our franchising services can help grow your business successfully.