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Typically, the most successful franchise brands are those with exceptional franchisee training programs. Consider the example of 7-Eleven, which flies franchisees to their support center for in-depth training programs and offers a resource center with continuous learning opportunities. Another stellar example is Cruise Planners, which administers their STAR University for franchisee training and offers ongoing, one-on-one business development coaching.
The success of your franchisees directly translates to the success of the overall brand, so supporting them with in-depth training and support is vital. Regardless of the current size of your business or your plans to grow your franchise, our team at Pinnacle Franchise Development offers insights into what comprises comprehensive training.
You’ll need to train candidates after they’ve gone through your approval process and been selected as franchisees. As noted above, providing comprehensive training before opening a new location is essential. However, you’ll also want to provide ongoing training and development resources. This will ensure that their skills stay sharp and they are ahead of all the brand’s latest developments.
When you worked on developing your franchise model, you likely created a self-guided training manual. Although it is essential, it’s not enough. Ideally, you’ll want to combine a few approaches to develop an in-depth program, including the following:
Your franchise training program should cover all the essential topics your franchisees need to know to represent your brand and build thriving businesses.
Examples of important topics include the following:
With more than
28 years of combined experience in the industry, the team at Pinnacle Franchise Development has a unique understanding of what it takes to make a business thrive. We provide a full suite of consulting and development services to help you grow your franchise and boost the success of your franchisees.