Craig Campbell is a proven entrepreneurial leader with 25 years in executive and senior level sales management for both start-ups and established organizations. He specializes in building and developing sales strategies and turning-around underperforming sales efforts. Most recently, he grew a start-up franchisor from 3 licensees to become the largest and fastest growing franchisor in their industry with more than 150 signed franchise units. He built their sales process from the ground up. He consulted directly with the CEO and corporate team to identify and implement solutions to grow and address any issues as they developed. He identified strategic 3rd party partners to facilitate the growth of new revenue streams and operational efficiencies for the franchise as a whole.
Outside of franchising, Craig is an active volunteer in his church and in his Idaho resort town community. He is happily married and proud father of four boys, including triplets. His favorite activities are skiing with his boys in the winter and sailing in Payette Lake during the summer.