What Franchisors Should Consider When Outsourcing Sales

The franchise sales process can be complex, but it’s vital for businesses that want to experience continued growth and achievement. Accordingly, business owners are encouraged to pursue franchise sales outsourcing to demystify the process and stride towards a better outcome. 

Pinnacle Franchise Development can play an integral role in the franchise sales process thanks to our expertise and commitment to helping business owners pursue their loftiest goals. We also know what it takes to successfully outsource sales, as not all franchise development firms offer the same level of assistance. 

To help you navigate the selection process, we’ve created a list of 5 non-negotiable characteristics that allow you to make the best possible decisions for your enterprise. 

#1 Track Record of Success

Any business can talk a great game about what they will achieve for you, but at the end of the day, talk is talk. That’s why franchisors are encouraged to dive into an outsourcing company’s background before securing its services. Customer testimonials and awards validate and illustrate that a franchise sales specialist isn’t just telling you what you want to hear. During our discovery process, we will invite you to speak with some of our current and former clients for further validation.

#2 Industry Experience

Experience is crucial across all industries and businesses but indispensable for franchise sales. Accordingly, working with a development company with wide-ranging expertise is best. This includes experience with many types of businesses and industries and an array of business sizes. The more experience a company has, the more adept it will be at overcoming obstacles and solving problems. 

#3 A Diversity of Franchise Development Services

There are many distinct tiers to the franchise sales process. As a result, a solid franchise development company must:

• Be able to masterfully assess franchise brands to glean information relevant to the sales process.
• Have the skills and talent necessary to recruit potential franchisees via conferences and webinars.
• Provide lead generation strategies and support, which are crucial to ensuring your business is ready for a steady flow of worthy candidates. 

#4 Open Communication

Franchisors must have up-to-date information when working with a development group. This information ensures they fully understand the process as it progresses, allowing business owners to ask questions and glean insights necessary for making informed decisions. 

This highlights the importance of open communication. Business owners are left at a significant disadvantage when kept in the dark. To this end, you can rest assured that the Pinnacle team will provide ongoing support and information. 

#5 Ability to Adjust to Your Needs

Not all businesses will have the same outsourcing needs, which means that a franchise development manager must possess a broad range of skills to provide the most significant benefit. In the same respect, outsourcing businesses must also be able to adjust their services to accommodate your needs better as they evolve. This skill is known as scalability, which refers to the ability to adjust size and scope as needed. 

We’ll Help You Grow Your Franchise

When the time is right for your business to plunge into the franchise sales process, Pinnacle is here to provide guidance you can trust. Brand development is not a one size fits all process, and your business is unique. We customize our strategies to meet your specific objectives. Get the customized, attentive support you need to achieve your goals. Don’t hesitate to contact us today for more information on our services and how w