Opening a successful franchise can help to increase brand awareness and generate more business. While most owners are experts at managing their businesses, franchising can be complex. If you’re considering franchising your business or are looking to expand your existing franchise system, outsourcing your franchise sales is worth exploring. Contact us at Pinnacle to see how we can help you grow your business.
What is franchise sales outsourcing?
It refers to outsourcing every aspect of your sales process to experienced industry experts. They would be responsible for lead handling, distributing sales materials, database management, marketing automation, lead qualification, preparing documents, and all associated sales support. As the franchisor, you’ll be able to decide on the final candidate after reviewing all the qualified leads.
The sales process requires a different skill set than managing a franchise, including a good understanding of lead qualification. It also typically requires a good level of patience, as deals can take time.
Benefits of outsourcing your franchise sales
There are plenty of benefits of franchise sales outsourcing, including
1. Focusing on what matters most
An experienced outsourced franchise sales team understands how to generate high-quality leads because they have established networks. This saves you time and money so that you can focus on successfully managing your business.
2 – Saving you time
Franchising is typically a long sales cycle, particularly for new ones. Proving the worth of your business to investors requires significant effort. If you take on this role, you won’t be able to focus on running your business. Outsourcing also offers the benefit of narrowing down the list of potential franchisees to get the best outcome for your business.
3 – Faster growth
When you outsource your franchise sales to a professional team, they’re likely to have an established system, which means you’ll see sales faster. They’re also more likely to understand your specific business requirements from the beginning so that they can implement the right strategy.
At Pinnacle Franchise Development, we have established relationships that can be crucial to sales. For example, our broker relationships can access leads more quickly, significantly speeding up the sales process to help grow your franchise faster.
4 – Keep costs down
Some franchise owners consider employing dedicated salespeople when franchising their business, which can cost you more money. An experienced franchise development manager can require a large salary, and typically a commission for each sale. Not only can this drive up your costs, but it can also pressure you to grow faster than you may be comfortable with.
However, using an outsourcing team means you can set the terms. Whether you want to sell one franchise a year or 20, your team will work with you to tailor a plan that’s right for you with less risk than hiring an internal team member.
5 – High-quality marketing support
Positioning your business as a potential investment opportunity requires a specific strategy that differs from what you are used to with consumer marketing. An outsourced sales team will have an established process in place to effectively position and present your model to candidates. Franchise sales teams work with you to strategize, write, and publish high-quality content quickly and efficiently to clearly educate viewers on your model. Outsourcing also allows you to leverage marketing tools, such as automation. Efficient systems can make all the difference in lead generation and sales.
6 – Industry expertise
Don’t look for someone with just sales experience. It’s essential to find an experienced team. Franchising is highly regulated, and it takes a high level of finesse and skill to encourage someone to invest into a new business. You’ll need a compelling sales presentation to help you stand out from competitors. An industry expert can help you to formulate the right sales pitch to showcase your brand to potential investors while keeping you within the legal limits of franchise offerings. Get started with Pinnacle Franchise Development
Outsourcing can free up your internal resources while accessing an established sales process from an experienced team. At Pinnacle, we’ll work with you to study your brand, leverage relationships with brokers, host webinars, and attend conferences on your behalf. In addition, we offer non-stop support to ensure you’ve got a steady stream of candidates to keep your franchise growing. Our goal is to let you and your executive team focus on building an outstanding franchise model and keeping franchisees happy, while we work to find ideal fit candidates to grow your franchise system successfully.
Pinnacle Franchise Development specializes in helping new and established franchisors with our franchising services. Our proven strategies have grown brands and reinvigorated existing ones. Contact franchising experts at Pinnacle to find out how we can help you.