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Franchise leads are an integral part of franchise development. Without leads, you can’t sell franchises. However, there’s no one-size-fits-all approach to lead generation. Instead, a holistic approach is most effective. Constant tracking of results is essential. That’s where the team at Pinnacle Franchise Development can help.
Get started by defining your target prospects. You can’t create a franchise marketing strategy without knowing who your potential franchisees are. Ad dollars require specific targeting to reach the clients you need. Once you know the demographic you seek, the appropriate lead generation strategies take shape.
Here are the major franchise lead generation strategies:
Consider setting up a recruitment website separate from your current website. Just adding a page on your consumer site relating to franchising may not be sufficient. Your recruitment website should let candidates know immediately if your brand is right for them. Not only must this site prove intuitive to use and easy to navigate, but it should contain all the information a potential franchisee will need.
Make it simple and straightforward for potential leads to contact you. Place contact information on every page, and go beyond the standard name, email, and phone number particulars for buyers. Include questions about why the potential buyer is interested in your franchise and whether they have franchise experience. All of this relevant information is added to your database to aid in better franchise lead marketing.
Content is king when it comes to marketing, and good blog content attracts and converts leads. The emphasis is on good – this is not an area where you should skimp and settle for less-than-stellar writing. Your content focuses on informing prospects what they need to know about becoming a franchisee. Targeted keywords in the content via Search Engine Optimization (SEO) play a huge role in sending search traffic your way.
While Facebook and Twitter are excellent sites to engage investors, you’re in an even better position when you purchase paid ads that go directly into a potential buyer’s newsfeed. Social media is a great way to showcase franchisees’ success stories!
Old-fashioned email marketing has an advantage over other lead generation strategies in that consumers trust it more than other methods. Drip email campaigns go out regularly to potential buyers, detailing the advantages of buying your franchise.
When it comes to generating leads, franchise owners should work with an expert franchise development team that can generate the right marketing strategy for your business. Franchise sales outsourcing with Pinnacle gives you access to our network of franchise brokers who have valuable relationships with vetted prospective franchisees. We develop a strategy for emerging brands, and for established franchises, we can help tweak and optimize the strategy already in place.
For more information about increasing franchise leads, contact the franchise experts at Pinnacle Franchise Development. Our team has a combined 28 years of experience in the field. Find out how our franchising services can benefit your business.