August 14, 2022
Successful franchise growth results from various factors. First and foremost is partnering with quality franchisees who will implement your proven business model and help spread your brand. Furthermore, make sure to stress customer service. There’s a reason this is the most basic rule of business. Any franchisee offering less-than-stellar customer service reflects poorly on the franchise as a whole.
See below for more time-tested tips from the franchising services team at Pinnacle Franchise Development. Contact us today to see how we can help you build a successful franchise!
Building a strong brand
Successful franchises are those with a strong brand identity in their particular industry. Your customers know they can count on your products or services. Ideally, you want your brand to become synonymous with your product in the mind of the customer demographic. Aim to become the top producer.
Perfecting the business model and operations
The beauty of franchising is that franchisees can take a successful business and operational model and duplicate its results effectively. That’s why your business model requires clarity and a formula that potential franchisees can follow easily. Streamlining is key. The nature of business is that your model must continue improving.
Provide training to ensure franchisee success
It’s vital that you provide in-depth training for the franchisee. Even a turnkey operation requires a thorough understanding of the resources needed. Having a mentorship program helps new franchisees realize that they are part of this larger enterprise and their actions reflect on the brand overall.
Continued marketing efforts
When it comes to franchising, marketing never stops. It’s what franchise growth depends on. The local franchisee must understand that they are part of their small business community and not rely solely on national marketing efforts. The franchisee must have the tools to market successfully based on their unique area and target audience.
Offer existing successful franchisees another location
Those franchisees who have proven themselves usually want to take on another unit. They’ve already made money with one unit, so they are likely to perform do even better with multiple units. Lenders are eager to work with franchisees with a history of success.
Offer incentives, such as discounted franchise fee on another location, to encourage multi-unit purchases. These franchisees already know the ins and outs of running the franchise and require less training.
Hire expert consultants
Franchisors must focus on their business each day to grow the brand and achieve success. One of the best ways to attain those goals is by hiring experts in the franchise growth field who can nurture the prospective franchisee pipeline with strong connections to franchise brokers.
The franchising experts at Pinnacle Franchise Development are here to find and vet prospective qualified franchisees so that owners are free to strengthen their brand and focus on other important business goals. Reach out today to learn more about how our services can benefit your franchise business.
